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What Is A Robo-Advisor?

Stock Trading Strategies

A robo-advisor is a digital platform or service that uses algorithms and automation to provide financial advice and investment management services. These platforms are designed to be easily accessible and user-friendly, and typically allow users to input their financial goals, risk tolerance, and other relevant information, and then provide customized investment recommendations based on this information.

Robo-advisors are often marketed as a more affordable and convenient alternative to traditional financial advisors, as they typically have lower fees and can be accessed online or through a mobile app. They are often targeted at individuals who may not have the time or expertise to manage their own investments, or who are looking for a more hands-off approach to investing.

Robo-advisors typically offer a range of investment options, such as exchange-traded funds (ETFs) or index funds, and use algorithms to create and manage investment portfolios for their clients. Some robo-advisors may also offer additional services, such as tax loss harvesting or retirement planning tools.

It's worth noting that while robo-advisors can be a useful tool for investors, they are not a substitute for professional financial advice and should be used as part of a broader financial plan. Investors should carefully consider their investment objectives and risk tolerance before using a robo-advisor, and should be aware of the risks and limitations of these platforms.


It is difficult to determine exactly how much of the stock market trading is done by algorithms, as the use of algorithmic trading varies widely across different market participants and exchanges. However, it is generally believed that a significant portion of stock market trading is done using algorithms.

According to some estimates, algorithmic trading accounts for a majority of trading volume in the stock market, particularly in the most liquid and actively traded stocks. In these markets, algorithmic trading may account for as much as 70-80% of trading volume.

However, the use of algorithmic trading is generally less prevalent in less liquid or less actively traded stocks, where the volume is lower and the spreads (the difference between the bid and ask prices) are wider. In these markets, algorithmic trading may account for a smaller percentage of trading volume.

It's worth noting that while algorithmic trading is a significant part of the stock market, it is not the only way that stocks are traded. Some market participants, such as individual investors or long-term buy-and-hold investors, may not use algorithms at all. Additionally, some market participants, such as high-frequency trading firms, may use algorithms for a significant portion of their trades, while others may use them more sparingly.

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